Pataks online dating
Working 18 hours a day - a regime he continued for many years - he set about selling samosas and other savouries and sweets from a tiny kitchen in Kentish Town, north London, with other members of the family playing their part.
Authentic His vision of authentic Indian flavours "with a British accent" turned the home-based business into a multi-million pound player in the thriving Indian food market.
The hub invited the chefs to create a personal take on their favourite recipes which were then turned into weekly double page interviews within Stella magazine every Sunday.
Social media played an important role within the content strategy, with posts released in time with the on-air and print content alongside chefs tweets and social competitions.
At one point in the late 1960s, it ran into trouble and was almost bankrupted.
But in the early 1970s, Mr Pathak secured a contract to supply food to refugee camps housing thousands of Asians fleeing from Idi Amin's Uganda.
We created a ‘Curry Inspiration’ partnership between Channel 4’s, Sunday Brunch’s production company Shine and The Telegraph’s Stella magazine.
With Simon Rimmer from Sunday Brunch, we created inspirational short form content that editorially wove Pataks Curry Paste as a credible ingredient and the basis for creating a great tasting homemade curry.
The girls would not hesitate in answering back during family arguments."Chic in particular was quite hot-tempered, very argumentative and showed little respect towards her elders," her mother told the High Court.
Use within six months of opening and before the best before date. Add 50ml water; cook until the water has evaporated.4.
Spicy Chicken Curry Cooking Instructions - Serves 2: 2 tbsp oil, 1 medium onion (approx. Add 200g chopped tomatoes and 50g butter, cook for 4-5 minutes.5.
The campaign was shortlisted by Campaign for Best Use of Branded Content in 2014.
Behind the jars of Patak's pickles, pastes and spices on the supermarket shelf is a family rags-to-riches saga worthy of a Zadie Smith novel.
Kirit recalled in court how he scattered his father's ashes into the Ganges at its source in the Himalayas.